About the Creative Canvas
Origin
The Creative Canvas is a variation on the well-known Business Model Canvas. Created by Bianca Welds (and first presented at Carifesta 2017), it is designed to help creative artists find a path to commercialization of their art without compromising their artistic vision (aka "selling out").
Purpose
The goals of the Creative Canvas are to:
- Identify synergies to support an artist’s vision for the their art
- Help consider the fundamental components of an artist’s business model
- Provide a baseline to consider future changes to artist’s business model