Initially presented at Carifesta 2017 in Barbados, the Creative Canvas is a variation on the well-known Business Model Canvas created by Bianca Welds. It is designed to help creative artists find a path to commercialization of their art without compromising their artistic vision (aka “selling out”).
The goals of the Creative Canvas are to help identify synergies to support an artist’s vision for the their art taking into consideration the fundamental components of an artist’s business model. It also helps to provide a baseline to consider future changes to the business model.
The canvas is designed to take an artist step-by-step through the process of developing their business model starting with the experience they want to create with their art.
The Creative Canvas is being publicly presented at the Rex Nettleford Arts Conference in Jamaica on October 13 and the site is being announced following that presentation.
We invite you to explore the site and download the Creative Canvas for your personal use. We also have an online version that you can try out as well.
We welcome all feedback on the canvas. Let us know what you think in the comments below or send us a message.